This photorealistic painter commissioned Trilight to create a custom web design that would feature an eCommerce catalog of his artwork and furnish fine-art-reproduction and dropshipping of the prints ordered from the website.  Trilight delivered a site that was retail first, provided content that represented the artists eccentric painting styles and personality, integrated a flexible eCommerce application, and offers his artwork as archival prints in a variety of mediums and sizes which our print shop provides printing and dropship order fulfillment for nationwide.  

One of the challenges this project presented had to do with the fact that the client wanted to be able to present and potentially sell his original artwork as well as have a traditional eCommerce shopping experience setup.  We consulted with the client and together concluded that by presenting the end user with a "Purchase Inquiry" form to complete when they sought to learn more about the a painting featured in the originals for sale gallery, that the experience would be more tasteful.  Buying a piece of original artwork is a deeply personal experience, so rather than have a big brazen "BUY NOW" button and having the customers add a one of a kind piece of art to an impersonal shopping cart, we created a simple way to inquire about originals allowing the client to receive the customer information and reach out personally to discuss and negotiate a high-level art acquisition transaction.  In a separate part of the site, prints are offered for sale using a traditional eCommerce API and we have provided archival canvas and archival matte paper prints on demand from our print facility through the conventional eCommerce platform for several years on behalf of the artist.

By carefully listening to the client and learning about his urban cultural connections, the ethics and stories behind his artistry, and how he viewed his own catalog of original artwork in relationship to commercial print sales we were able to provide a solution that maintained prestige for his original paintings while simultaneously providing a simple, elegant retail experience for site visitors wanting to purchase prints.  Artists seeking a custom website should contact Trilight.  We build using an agency-grade HTML/CSS editor that you will have full access to after publication.  We also provide customers with a portal that they can follow the prototyping process through as we develop the site architecture in real time.  Artists will also have the benefit of working with master art reproduction printers and be able to collaborate with our local print shop to automate printing and shipping without having to source this service to a mass-market third party fulfillment company.   Working with a local printer means that critical aspects of the print and deliver process such as color matching, proofing, quality control, personalization, and pay schedule are handled as a partnership.  Form relationship with our designers and master art printers so that you have a complete retail art solution that is managed by friendly, reliable "real people"with 20+ years of fine art reproduction experience.

The president of a Florida based company, US Lighting Systems inquired about a new website and ongoing creative content production and social media management services.  We helped the leadership at US Lighting Systems reinvent their presentation formats, forged strong relationships, and provide ongoing graphics, writing, and video & animation content creation and strategic media publishing to the most critical platforms for the lighting industry.

This is another story about listening to the client first.  Developing a genuine understanding of the client, his needs, goals, and preferences.  Upon doing so, I was then ina position to ask the right kinds of questions and stimulate meaningful exchanges that made sure from the beginning that the time the client spent with me resulted in a clear comprehension of his enterprise and market spaces, the distinctions of his company - we talked about the various ways in which B2B content seems to fail, such as when companies rehash the same information and rhetoric without taking a turn at fresh perspective, and demonstrations of industry thought leadership.  We also discussed the importance of creating a content format and tone that would speak to prospective customers for USLS, rather than merely speaking in 'corporate promo talk' about subject matter that has already been covered.  After our conversations, and now equipped with a full working knowledge of the client's audience, what kinds of messaging to include and what kinds to exclude, I was able to begin developing more inspired ideas than one might think possible for an electrical contracting company, and was able to successfully publish creative media products that would prove to be valuable, memorable, and also effective at moving the needle of the USLS social media metrics.